Shani is a platform for celebrating some unique aspect of community, orchard and its traditions. It provides hands-on entertainment, which was particularly important to local communities before the advent of mass-produced entertainment. It also tries to highlight and symbolize the significant aspect of tradition which has been forgotten.

Case study: Traditional Orchard of Qazvin/Iran

Process & Tools: Design Research + Design thinking Service design Product concept

ABSTRACT

Traditional orchards are the archetype of sustainable agriculture: low inputs and low pressure on the environment and high quality produce. They are part of our cultural heritage, a beautiful landscape feature and have immense biodiversity value. Traditional farming was the original type of agriculture, and has been practiced for thousands of years.

Traditional orchards are under threat | Nearly 55 percent of traditional orchards in Qazvin region-Iran have been vanished since 30 years ago. The process of disappearance is stunning and dramatic, Many traditional orchards have disappeared and the rest, remain in a neglected condition. Losing traditional orchard means losing tasty fruit, customs and traditions, places for recreation and non renewable genetic resources.

MAIN GOALS

Preserve and regenerate traditional orchards and improve their condition through recalling the value of traditional orchards by highlighting specific feature of their product to strength consumer emotional connection with traditional orchard products and supporting traditional orchard farmers in local area is the main goals of this thesis.

This Project submitted to Department of Design of Hochschule Anhalt, Dessau, in partial fulfillment of requirements of degree of master of Arts in Integrated Design(MAID)

Intercultural background Social design Integrated approach User centered 

Green Bee is a greenhouse service in the supermarket where customers can have their own farm and take their harvest to home. The customers have the possibility to collect points and redeem them for seeds that will be sown in the greenhouse.

Design process oriented: Design thinking and SCRUM approach + Service Design

Identifying Problems
Food Waste
Too many local and foreign supermarkets where massive production overtakes and critical amounts of products are thrown away daily.

In 2011 a study estimated the total of global food loss and
waste to around one third of the edible parts of food produced for human consumption, amounting to about 1.3 billion tons per year. 

Main Focus / Goal
How can we help decrease food waste and also motivate people to eat healthy and cheap at the same time?
For motivating people to help decrease food waste, we need to:
. Come up with a product that will motivate them to help.
. It has to be a product that involves food too.
. The product can be educational and, therefore, help people appreciate farming and the importance of buying the right quantities and its usage.
. The product can have a hook that keeps people motivated.

+ Research Field Research + Observation
**Brainstorming & Elimination       **Categorization
**Choosing Opportunities              **Going Deep

Product Results
Greenhouse Project
. Educational
. Decreases Food Waste
. Changes Behavior: Habits
. Makes people care more about plants and waste.

Team members: Mahkameh Jahromy Shirazi, Marcela Checa, Alessandro Manuel Pérez, Jian Shen

Redesigning The Supermarket Shopping Experience From a Human Center Point of View
- What do consumers really need to know about food and products?
- What could make supermarket more transparent?
- Which could existing supermarket tools be re-designed to serve the consumer?
- How can new technology help the consumer to buy what right for them is?

Fast Cook Shop is a service for supermarkets to help people to cook their own food and eat healthy.

HEALTHY EATING BEGINS AT THE SUPERMARKET

The Project started with a desk research. Our team investigated buying process, refill methods, paying methods, education, internet pre-shopping, incentive, Apps, etc. We found case studies or example that we divided our selected case as the good and bad example, then we went deep into it, and discussed our findings in the group.

Team Members: Mahkameh Jahromy Shirazi, Suthamon Hengrasmee, Seda Duman

Design Process Oriented. Design Thinking and SCRUM + Service Design

Design Research Methods: Observational Research+ Interviews+ Questionnaires

Design Thinking Process: Understanding the problem / Research / Ideation / Evaluation / Prototype / Testing / Implementation

Life Saver is a User Centered Design project to develop a product from scratch using SCRUM method and Design thinking.
The main idea was created using Social Design as a priority. I had to develop service, some part of illustration and package design, and also guide the idea to the appropriate channel. As a team we have to develop a fictional scenario called "Paranesia", this scenario helped us to position the brand within a social environment.

Team members: Mahkameh Jahromy Shirazi, Marcela Checa, Alessandro Manuel Pérez, Jian Shen

Design process oriented: Design thinking and SCRUM approach

Research Analysis 
Teenage Problem           
Teenagers are having sex at an earlier age nowadays and birth control products are often targeted to an older audience.

Field Research + Observation
Identifying Problems
. There are no products in the market with which they can sexually educate themselves with.
. Teenagers need more opportunities to talk about sex with others openly.
. Teenagers like to make their own decisions about their purchases, specially about their private life.
. Teenagers feel more comfortable buying a product by following a trend and something they feel identified with.

Main Focus
How we can help teenagers have safe sex by using their own behavior patterns?

BIRDY

Type Design ⦿ Tangram Typeface
 

Create a typographic tool box out of 7 elements.

Inspired by the historical Chinese tangram game, we create a tool box with 7 (completely new) forms. And the main challenge is of course to get rid of predictable letterforms.

Mahkameh J.Shirazi, Sabina Popin, Seda Duman designed the tangram (puzzle piece) font BIRDY.

INFORMATION DESIGN & INFORMATION SERVICE

Travel guide to Dessau
Provides assistance, information and cultural, historical and contemporary heritage interpretation to people on organized tours.

Travel guide system
Represented by information kiosk on the street and signage at the bus stop, train station. The system has a digital resource which can be used by the smartphone.

Team members: Mahkameh Jahromi Shirazi, Jungmin Lee

A compact and versatile light box that will let you enjoy the light in a variety of situations. Use it in the office, at home, on a trip.

Poetry is part of daily lives of the Iranian. Poetry in my culture is not simply an art; rather it's image of life. A lot of Persian expressions are in the form of poetry. In Iran is very common to see people memorize poems, recite poems at parties or gatherings.

I enjoy reading poetry and I use my imagination. With doing calligraphy I could highlight the core concept of the poem in an abstract way.
Furthermore, I consider it as a meditative practice, the practice of fully present for the moment.

I go for the joy of new challenge and finding something that I want to improve.

48 hours of intensive working towards building a new product/prototype that I’m passionate about with a team, it’s mostly about having fun together!